SEO Ghostwriting

People spend a lot of time on the web. Luckily for online business owners, it definitely looks like they’re not going to give up on this habit anytime soon. Keeping this in mind, there are a few key strategies that you should be implementing in your marketing plan to get the most of the new possibilities.

1. Go where the party is - Target your promotion to places, where they have a lot of returning visitors. It’s worthless creating a presence if people just stop by once or never. The best way usually is to find it out the very easiest way - talk to your customers, friends and pay attention to what’s happening out there in the real world. The people who are most likely to buy from you are those, who would buy similar items in a regular store out there. Think of it as allowing them to make the same decision easier online.
2. Create a good foundation - Before you start promoting your products on Web 2.0 sites, make sure you understand the environment. What group of people is the site targeting? How often do they visit? What are they looking for? Why are they coming back? When you have these questions figured out, adjust your strategy and create your profile accordingly.
3. Be sneaky but natural - The trick is to make the folks think of you as a friend, and take your business as a natural part of yourself. Create a visually interesting page with tons of good information and good links.
4. Don’t interrupt - Don’t be obvious by interrupting people and making your profile look as a sales letter. Sure it works to a degree, but would you like to convert 3% of your leads or only 0,3%? Instead of scaring the potential customer away, put something interesting there and make them come back from time to time.
5. Market a topic instead of yourself - Trying to sell yourself when you’re not known enough is very, very cheesy. The way to do it is to create a related topic which will lead to a lot of natural chit-chat on the web and hopefully in the real world as well. In fact, the more controversial the topic, the better. You need to create a wave big enough so that the aftermath can be felt a long time after the initial excitement is gone. It’s easier to fuel the fire once you have started it.
6. Don’t try to sell meat to vegetarians - Although this mistake is luckily not that common anymore, there’s still someone odd here and there that is trying very hard to convince people who are naturally inclined against your product or service. You’re way better off just cleverly delivering the final convincing touch to those, who are already looking for something similar.
7. Hit it from every angle - Many people think in a very limited way on the web and don’t use it’s promotional capabilities to the fullest extent. The best is to try everything and be everywhere. Use text, photo, audio, video and interactive formats which will allow you to quadruple the fronts for your potential target base. Google widget Ads is a very good example of what’s possible out there.
8. Balance - Think long term. If you carefully balance everything, you’re maximising your potential success. It’s good to start with a big thud, but you better follow up. Don’t be another one-hit wonder when you can be the star of the decade.
9. Keep track - As obvious as it is, it’s important to keep track so you can measure your success and adjust your strategy accordingly. How many people visited? Did they ever return? Did they order? Where did they come from? Do you have their e-mail adress?
10. Capitalize on experience - The longer you’re in the game, the more authority and respect you can gain. Use your data to your advantage.