SEO Ghostwriting

The Internet is probably the most natural environment for memes and fast hype generation. Why? In only a little more time than a decade, the Web has evolved into the planet’s biggest, fastest information exchange mediums. Fresh ideas and new concepts can arise, evolve, interpenetrate and vanish in days or weeks. The growing popularity of weblogs, social networking and information sharing sites combined with traditional communication mediums like email and instant-messaging means that a compelling idea could reach hundreds of thousands of people within hours.

In the online world, memes are the new currency of word-of-mouth marketing. The interesting thing about word-of-mouth on the Web is that it’s persistent and amplifed. If you tell your brother about a great new clothing store, no one else hears that communication. If you have a well-visited blog about cool clothing, and you write about a new clothing shop, there are two critical differences: your mention of the shop lasts as long as you maintain the website, and so can be accessed by readers browsing your archives and arriving via search engines. More importantly, your voice is amplified from a one-to-one relationship to one-to-many. Instead of just telling your brother, you’re telling an audience of 5 or 500 or 50,000.

The Web 2.0 era amplifies this to unprecedented extents. If you create and maintain a strong presence on social networking sites, social information sharing and bookmarking sites, as time goes, your customer base will experience an almost exponential growth.